Salman Iqbal Launches ARY Plus, Pakistan’s New Contender in the Streaming Market
ARY Digital owner Salman Iqbal has announced the launch of ARY Plus, a new streaming platform designed to strengthen Pakistan’s footprint in the rapidly growing OTT (Over-the-Top) entertainment industry.
The platform aims to offer a wide range of Pakistani content, including dramas, films, reality shows, and exclusive digital productions, through a dedicated online streaming service. With the increasing shift toward on-demand entertainment, ARY Plus is expected to provide viewers with a local alternative to major international streaming platforms.
According to the announcement, the initiative is part of a broader effort to showcase Pakistani entertainment on a larger scale and make locally produced content more accessible to audiences both at home and abroad.
Industry observers believe the platform could help expand the reach of Pakistan’s media and entertainment sector by giving creators, producers, and artists another avenue to distribute their work. It may also open new opportunities for original digital content tailored specifically for online audiences.
Beyond serving viewers in Pakistan, ARY Plus is expected to target overseas Pakistanis and international audiences interested in Pakistani productions. This could help local dramas and films gain greater global visibility while promoting Pakistan’s creative industry in new markets.
As competition in the streaming sector continues to grow, ARY Plus represents a significant step toward establishing a stronger Pakistani presence in the global digital entertainment landscape.
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